Roszhart Coaching built the method.
Under-Positioned is where it lives now.
A name that finally says what this actually does.

Why the Method Works
Joseph Roszhart spent 13+ years leading enterprise PMO functions at Medtronic, Johnson and Johnson, Abbott, and Amgen. He is PMP and PSM II certified, and has been doing positioning work informally since 2006.
He has been featured in the Associated Press, Business Insider, CEO Weekly, and MSN, and serves as a curriculum developer and guest lecturer at Rennes School of Business.
The method exists because the gap between qualified and hired is rarely about ability. It is about translation. Under-Positioned was built to close that gap systematically, not anecdotally.
UNDER
POSITIONED
By Joseph Roszhart
Under-Positioned is a product of Roszhart & Co. LLC
underpositioned.com